Moda Magazine, an online magazine in Madison, reached out to me a couple of weeks ago and asked if I would be interested in participating in their annual UW Fashion Week finale fashion show. I was a part of Moda for most of my college career and was thrilled at the opportunity to participate and give back to an organization that was so generous to me during my time there. 

I agreed to participate in the show under two conditions...

1. I would show my collection last and close the show.

2. I would create an entirely new collection specifically for the finale fashion show. 

I was absolutely thrilled to hear yes and yes! I showed one of my evening gown collections at the finale show three years ago so it will be so fun to come back and debut a brand new lingerie collection! 

As shown above, I just finished creating my mood board and fashion illustrations for the new collection. I am still sourcing and ordering materials and cannot wait to get started this next week! I have always been drawn to lingerie, 1920's glamour, and Paris and finally realized that the Moulin Rouge combined all three sources of inspiration. Truly the best of all three worlds! 

I am planning to have the models strut down the catwalk to "I Don't Wanna Live Forever" by Taylor Swift ft. Zayn from the new film 50 Shades Darker. I want the collection to have a very Victoria's Secret Fashion Show feel to it with the models walking with high energy and a sexy strut. 

Since I will be busy working on creating a brand new collection, I will be posting more about the collection process and behind the scenes (aka behind the seams) shots so you all can see the design process from start to finish. I am sharing the very first sneak peek below of the final look of the collection. What do you think so far!? 

Also, I just got a brand new studio space so once I am all moved in I will be sharing photos of the space. I want it to have lots of color and pattern and just be a happy, bright environment where I want to work everyday. I also want my friends, family, and clients to all want to visit and feel comfortable and happy there. 

There are lots of new and exciting things happening just in time for spring to be on its way with lots of sunshine and warmer days! I look forward to sharing my lingerie collection design process with you all!

xoxo

Madalyn Joy