Reilly Koch wearing the Madalyn Joy "Reilly" slip dress photographed by Kelsey Daykin in Madison, WI. 2017. 

Reilly Koch wearing the Madalyn Joy "Reilly" slip dress photographed by Kelsey Daykin in Madison, WI. 2017. 

I was so excited when Reilly reached out to me inquiring about working together and creating a piece of custom lingerie for her! It is just so fun to be able to work one on one with a client and go through each step of the design process together. The designer to client relationship is truly my favorite thing about being a bespoke fashion designer. :) 

As always, to get things started I asked Reilly to create a Pinterest board with inspirational images. Most of the lingerie was black (which I can totally relate to! haha) and very versatile. Why limit your beautiful lingerie to just your home!? So we opted to design a satin slip dress with lace details. That way Reilly could wear it during the day styled with a jean jacket and boots and in the evening throw on a pair of heels and a clutch and be ready for a girls night out. Perfect for busy ladies on the go!

However, I did have two requests of Reilly when designing her slip dress: that I could name the slip dress after her and share a blog post of her modeling her new design. I'd say those are some pretty fun perks! One of the things I love about starting and growing a small business is that there is a lot of room to carve out your own path and add signature touches. The women who wear and model the lingerie are truly more important than the lingerie because they are the ones who bring it to life and are the inspiration behind all the designs. I definitely want to start naming more new styles after the amazing women who order and/or model them. How fun to have a style named after you!? So excited to have the brand new Reilly slip dress be a part of the Madalyn Joy family. :) 

Reilly, thank you for collaborating and for being one of the best clients I have ever worked with! You look absolutely beautiful! I can't wait for you to celebrate your birthday in your new Reilly slip dress! Cheers!


Madalyn Joy